Generating ideas for new products or product improvements, brainstorming, (3D) drawing of new concepts, define technical outline, validation of concepts through preliminary calculations, simulations and/or physical measurements, comparison of different conceptual solutions
Using the insights from the initial analysis, new or improved concepts will be developed. The technical outline will be determined, and possible new components will be identified. The functionality of the new concepts is tested through initial calculations or simulations, but also initial prototyping & testing (see below) can be part of this phase. The concept development phase typically ends with the comparison of 2 or more concepts.